Horațiu Șovăială is a photographer and filmmaker born in Romania, he studied at the National University of Arts in Bucharest majoring in contemporary photography and video art. He is interested in the visual representation of recent history and his work, both photographic and video, seeks to challenge the cultural divide between Eastern and Western Europe. Horațiu draws inspiration from various archives of historical and contemporary imagery and, using a suggestive visual grammar, creates a nuanced interpretation of an era in flux. His images are sometimes imagined and carefully staged, and other times feel very real, factual, and experienced, hinting subtle slices of meaning even in simple everyday observations.

His first personal book “Calea București” was published in 2017 and is available here.
He is part of the visual duo Carnation Studio together with film director Raya al Souliman, a collaboration which has produced numerous projects and commissions crossing documentary filmmaking, fashion and commercial work.

He is based in Zürich, Switzerland.


2016     Reacknowledged Structures: Models at the Cupola Gallery, part of the Contemporary Photography Biennial, Iași, RO
2017     GJF20 at the Moebius Gallery, Bucharest, RO
2017     Calea București at the Moebius Gallery, Bucharest, RO
2019     Reacknowledged Structures: Models part of the Circulations Photo Festival at 104 Centquatre, Paris, FR
2019     You have always seen the Unseen at the National Museum of Contemporary Art, Bucharest, RO
2020    Sports Bar at the Suprainfinit Gallery, Bucharest, RO
2023    New East Festival at IDEAL, Centre d'Arts Digitals, Barcelona, ES


British Journal of Photography - Circulations 2019
Calvert Journal - Circulations 2019
Calvert Journal - Lucian Varvaroi XXX

ΠMagazine - Lucian Varvaroi XXX

Out of Stock - Lucian Varvaroi XXX

Selected editorial clients include: Das Magazin, DOR, Glamour, Harpers Bazaar, Kajet Journal, Konfekt, Lula Japan, Monocle, NZZ am Sonntag Magazin, Scena 9, Vice Alps, Wall Street Journal, Wohnrevue, ZEIT Magazin, Z Magazin

Commercial clients include:  EWZ, Globus, Jaeger-LeCoultre, Ioana Ciolacu, ING Bank, Ivatherm, LOFO London, Lunet Eyewear, Netflix, Publicis IT, RBI, Swatch, Vodafone, Zalando

Commercial portfolio on request.


instagram: @horatiu.sovaiala

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