Horațiu Șovăială is a photographer and filmmaker born in Romania, he studied at the National University of Arts in Bucharest majoring in contemporary photography and video art. He is interested in the visual representation of recent history and his work, both photographic and video, seeks to challenge the cultural divide between Eastern and Western Europe. Horațiu draws inspiration from various archives of historical and contemporary imagery and, using a suggestive visual grammar, creates a nuanced interpretaion of an era in flux. His images are sometimes imagined and carefully staged, and other times feel very real, factual, and experienced, hinting subtle slices of meaning even in simple everyday observations. His book “Calea București” was published in 2017 and his work has been exhibited in Romania and abroad.
He is part of the visual duo Carnation Studio together with film director Raya al Souliman, a collaboration which has produced numerous projects and commissions crossing documentary filmmaking, fashion and commercial work. He is based in Zürich, Switzerland and Bucharest, Romania.


2016     Reacknowledged Structures: Models at the Cupola Gallery, part of the Contemporary Photography Biennial, Iași, RO
2017     Calea București at the Moebius Gallery, Bucharest, RO
2019     Reacknowledged Structures: Models part of the Circulations Photo Festival at 104 Centquatre, Paris, FR
2019     You have always seen the Unseen at the National Museum of Contemporary Art, Bucharest, RO
2020     Sports Bar at the Suprainfinit Gallery , Bucharest, RO

Selected clients include: Das Magazin, Harpers Bazaar Ro, Kajet Journal, Monocle, NZZ am Sonntag Magazin, Vice, Wall Street Journal, Zalando, ZEIT




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