Horațiu Șovăială is a photographer and filmmaker originally from Romania, currently residing in Zürich, Switzerland. He studied at the National University of Arts in Bucharest majoring in Contemporary Photography and Video Art. He is interested in the visual representation of recent history and his work, both photographic and video, is rooted in his fascination with people and their environments. Horațiu draws inspiration from various archives of historical and contemporary imagery and, using a suggestive visual grammar, intuitively creates vibrant images with a timeless quality. His images are sometimes imagined and carefully staged, and other times feel very real, factual, and experienced.

Through the use of a distinctive colour palette and attentive character building, he takes a cinematic approach to his imagery, exploring narrative themes within his photographic universe. Horațiu is detail oriented and has a keen interest in colour, he loves to create atmosphere with light, be it natural or artificial, and often likes to mix analog and digital media.

He is part of the visual duo Carnation Studio together with film director Raya al Souliman, a collaboration which has produced numerous projects and commissions crossing documentary filmmaking, fashion and commercial work.

His first personal book “Calea București” was published in 2017 and is available here.

2016     Reacknowledged Structures: Models at the Cupola Gallery, the Contemporary Photography Biennial, Iași, RO
2017     GJF20 at the Moebius Gallery, Bucharest, RO
2017     Calea București at the Moebius Gallery, Bucharest, RO
2019     Reacknowledged Structures: Models, Circulations Photo Festival at 104 Centquatre, Paris, FR
2019     You have always seen the Unseen at the National Museum of Contemporary Art, Bucharest, RO
2020    Sports Bar at the Suprainfinit Gallery, Bucharest, RO
2023    New East Festival at IDEAL, Centre d'Arts Digitals, Barcelona, ES


British Journal of Photography - Circulations 2019
Calvert Journal - Circulations 2019
Calvert Journal - Lucian Varvaroi XXX
ΠMagazine - Lucian Varvaroi XXX Out of Stock - Lucian Varvaroi XXX

Selected editorial clients include: Das Magazin, DOR, Glamour, Harper’s Bazaar, Kajet Journal, Konfekt, Lula Japan, Monocle, NZZ am Sonntag Magazin, Scena 9, Vice Alps, Wall Street Journal, Wohnrevue, ZEIT Magazin, Z Magazin

Commercial clients include:  EWZ, Globus, Jaeger-LeCoultre, Jelmoli, ING Bank, Ivatherm, LOFO London, Lunet Eyewear, Migros, Netflix, Publicis IT, RBI, Swatch, Vodafone, Zalando

Commercial portfolio on request.


instagram: @horatiu.sovaiala

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